中国式营销圣经
- 作者樽粮编著
- 出版社北京市：首都经济贸易大学出版社
- 标注页数266 页
- 文件页数278 页
- 文件大小25.97 MB
- 出版时间2007
- ISBN7563814256
内容简介
本书在原有的西方经典营销理论的基础上，对营销知识进行了梳理重构，并介绍了有影响的新营销理论模式。
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