营销渠道概论
- 作者苗月新主编；王俊杰，李凡副主编
- 出版社北京：清华大学出版社
- 标注页数357 页
- 文件页数367 页
- 文件大小21.25 MB
- 出版时间2007
- ISBN7302150990
内容简介
本书重点介绍营销渠道的构成，研究渠道成员，环境，价格，设计，促销，成员选择，绩效考核，激励，服务渠道等内容。
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