海量图书期刊资源,随时随地畅享阅读乐趣
Part 1. CommentsSchlegelmilch, Bodo B. · Journal of Marketing Management · 2002
From the Editor in ChiefBodo B. Schlegelmilch · Journal of International Marketing · 2001
From the Editor in ChiefBodo B. Schlegelmilch · Journal of International Marketing · 2003
[Management for Professionals] Global Marketing Strategy ||Schlegelmilch, Bodo B. · 2016
Editorial: The New Industrial Revolution?Schlegelmilch, Bodo B. · Journal of International Marketing · 2003
Editorial: Farewell and Good LuckSchlegelmilch, Bodo B. · Journal of International Marketing · 2003
Factors affecting industrial mail response ratesAdamantios Diamantopoulos; Bodo B. Schlegelmilch; Lori Webb · 1991
Towards a balanced view of innovationsPrange, Christiane; Schlegelmilch, Bodo B. · Management Decision · 2016
Setting socially responsible marketing objectivesSirgy, M. Joseph; Lee, Dong‐Jin · European Journal of Marketing · 1996
The Changing Character of Industrial SellingWotruba, Thomas R. · European Journal of Marketing · 1980
Postmodern Marketing?Brown, Stephen · European Journal of Marketing · 1993
Marketing in a postmodern worldFuat Firat, A.; Dholakia, Nikhilesh; Venkatesh, Alladi · European Journal of Marketing · 1995
CommentaryCunningham, Anthony C. · European Journal of Marketing · 1999
Service loyaltyCaruana, Albert · European Journal of Marketing · 2002
Human ecology, geography and marketingRobson, Brian T. · European Journal of Marketing · 1969
E‐consumer behaviourDennis, Charles; Dennis, Charles; Merrilees, Bill; Jayawardhena, Chanaka; Tiu Wright, Len · European Journal of Marketing · 2009