提高顾客满意度的口碑营销对策研究
- 作者任锡源著
- 出版社北京：首都经济贸易大学出版社
- 标注页数143 页
- 文件页数156 页
- 文件大小9.32 MB
- 出版时间2010
- ISBN9787563818457
内容简介
本书从口碑与消费者购后态度的关系入手，重点探讨如何利用口碑维持老顾客关系，如何利用口碑促成购后行为的产生。将口碑看作是调整已购消费者满意度的工具，完善了口碑营销的理论体系。
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