管理会计
- 作者姚梅芳主编；王峰，张兰副主编
- 出版社中国出版集团；北京：现代教育出版社
- 标注页数372 页
- 文件页数381 页
- 文件大小69.33 MB
- 出版时间2011
- ISBN7510607936
Setting socially responsible marketing objectivesSirgy, M. Joseph; Lee, Dong‐Jin · European Journal of Marketing · 1996
The Changing Character of Industrial SellingWotruba, Thomas R. · European Journal of Marketing · 1980
Postmodern Marketing?Brown, Stephen · European Journal of Marketing · 1993
Marketing in a postmodern worldFuat Firat, A.; Dholakia, Nikhilesh; Venkatesh, Alladi · European Journal of Marketing · 1995
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Service loyaltyCaruana, Albert · European Journal of Marketing · 2002
Human ecology, geography and marketingRobson, Brian T. · European Journal of Marketing · 1969
E‐consumer behaviourDennis, Charles; Dennis, Charles; Merrilees, Bill; Jayawardhena, Chanaka; Tiu Wright, Len · European Journal of Marketing · 2009