The Marketing of Services . .
- 期刊名称National Marketing Review
- 作者William A. Ruff
- 卷第1卷
- 期第1期
- 印刷ISSN0190-9509
- 文件大小1344.16KB
- 发表时间1935
- DOI10.2307/4291277
- 页码59-69
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