The Functional Concept in Marketing
- 期刊名称Journal of Marketing
- 作者Earl S. Fullbrook
- 卷第4卷
- 期第3期
- 印刷ISSN0022-2429
- 文件大小373.12KB
- 发表时间1940-04
- DOI10.2307/1246712
- 页码229-237
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