Conducting Sales Tests
- 期刊名称Journal of Marketing
- 作者John Burgoyne, Jr.
- 卷第9卷
- 期第2期
- 印刷ISSN0022-2429
- 文件大小131.14KB
- 发表时间1944-10
- DOI10.2307/1245989
- 页码158-159
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