![Special Issue on Brand Management || Powerpoint for Windows, Version 3.0;Presentations for Windows, Version 2.0;Harvard Graphics for Windows, Version 2.0;Statgraphics Plus, Version 7;AXUM, Version 3.0;Stanford Graphics for Windows, Version 2.1]()
Special Issue on Brand Management || Powerpoint for Windows, Version 3.0;Presentations for Windows, Version 2.0;Harvard Graphics for Windows, Version 2.0;Statgraphics Plus, Version 7;AXUM, Version 3.0;Stanford Graphics for Windows, Version 2.1Review by: Arthur W. Allaway · Journal of Marketing Research · 1994