Market Segmentation and Marketing Mixes
- 期刊名称Journal of Marketing
- 作者Burton F. Bowman and Frederick E. McCormick
- 卷第25卷
- 期第3期
- 印刷ISSN0022-2429
- 文件大小507.13KB
- 发表时间1961-04
- DOI10.2307/1249528
- 页码25-29
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