Marketing Articles in Review

Penn, William S.; Luck, D. J.; Hollander, Stanley C.; Meissner, Frank; Arnay, Oscar P.; Clewett, Robert L.; Codner, Bernard; Cole, Robert H.; Dowd, Laurence P.; Eby, Frank; Enfeur, Paul; Fisk, George; Fox, Harold W.; Goldstucker, Jac L.; Gordon, Guy G.; Hindersman, Charles H.; Kahler, Ruel; Lazer, William; Mccusker, Janet K.; Mertes, John E.; Meyer, R. E.; Morgan, L. Robert; Regan, William J.; Rennick, Dan; Savage, Job K.; Shaw, Steven J.; Smith, G. C.; Spencer, Ulric; Thek, Robert R.; Wright, John S.

期刊名称Journal of Marketing
作者Penn, William S.; Luck, D. J.; Hollander, Stanley C.; Meissner, Frank; Arnay, Oscar P.; Clewett, Robert L.; Codner, Bernard; Cole, Robert H.; Dowd, Laurence P.; Eby, Frank; Enfeur, Paul; Fisk, George; Fox, Harold W.; Goldstucker, Jac L.; Gordon, Guy G.; Hindersman, Charles H.; Kahler, Ruel; Lazer, William; Mccusker, Janet K.; Mertes, John E.; Meyer, R. E.; Morgan, L. Robert; Regan, William J.; Rennick, Dan; Savage, Job K.; Shaw, Steven J.; Smith, G. C.; Spencer, Ulric; Thek, Robert R.; Wright, John S.
卷第26卷
期第1期
印刷ISSN0022-2429
电子ISSN1547-7185
文件大小3414.82KB
发表时间1962-01
DOI10.1177/002224296202600119
页码90-113

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Marketing Articles in Review