海量图书期刊资源,随时随地畅享阅读乐趣
Measuring Quality PerceptionsChakravarthi Narasimhan and Subrata Sen · Marketing Letters · 1992
Structural models of complementary choicesSteve Berry,Ahmed Khwaja,Vineet Kumar,Andres Musalem… · Marketing Letters · 2014
Back MatterMarketing Letters · 2008
Customer Satisfaction and Price ToleranceEugene W. Anderson · Marketing Letters · 1996
Double Couponing: Pricing and Consumer PerspectivesJames D. Hess and Eitan Gerstner · Marketing Letters · 1993
Measures of Cognitive EffortElizabeth Cooper-Martin · Marketing Letters · 1994
Back MatterMarketing Letters · 1990
Front MatterMarketing Letters · 2001