Designing Marketing Research to Increase Validity
- 期刊名称Journal of Marketing
- 作者Seymour Banks
- 卷第28卷
- 期第4期
- 印刷ISSN0022-2429
- 文件大小535.07KB
- 发表时间1964-10
- DOI10.2307/1249568
- 页码32-40
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