Selecting Scales to Measure Attitude Change
- 期刊名称Journal of Marketing Research
- 作者Hughes, G. David
- 卷第4卷
- 期第1期
- 印刷ISSN0022-2437
- 电子ISSN1547-7193
- 文件大小549.80KB
- 发表时间1967-02
- DOI10.1177/002224376700400112
- 页码85-87
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