The True Probability of Exposure
- 期刊名称Journal of Marketing Research
- 作者Seymour Banks
- 卷第5卷
- 期第2期
- 印刷ISSN0022-2437
- 文件大小408.07KB
- 发表时间1968-05
- DOI10.2307/3150036
- 页码222-223
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