More Than a Reference ManualReview by: Irving Roshwalb · Journal of Marketing · 1963

Modern Public Opinionby William AlbigReview by: Irving Roshwalb · Journal of Marketing · 1957

Charting Statisticsby Mary Eleanor SpearReview by: Irving Roshwalb · Journal of Marketing · 1953

Samples of SamplingReview by: Irving Roshwalb · Journal of Marketing · 1961

Extensive, but Not EasyReview by: Irving Roshwalb · Journal of Marketing Research · 1971

Social Surveys and Social Actionby Mark AbramsReview by: Irving Roshwalb · Journal of Marketing · 1952

The Economics of Pulp and Paperby John A. GuthrieReview by: Irving Roshwalb · Journal of Marketing · 1950

The Framework of the Pricing Systemby E. H. Phelps BrownReview by: Irving Roshwalb · Journal of Marketing · 1949

Product lifecycle management in pharmaceuticalsPrajapati, V.; Dureja, H. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2012

Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996

Global medical marketingSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2014

Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996

Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997

Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999

Heralds of changeSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013

Time marches onSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013