Innovation in Marketing: An Organizational Behavior Perspective
KENNETH E. KNIGHT and YORAM WIND
- 期刊名称California Management Review
- 作者KENNETH E. KNIGHT and YORAM WIND
- 卷第11卷
- 期第1期
- 印刷ISSN0008-1256
- 电子ISSN2162-8564
- 文件大小1488.01KB
- 发表时间1968
- DOI10.2307/41164144
- 页码67-78