Wearout effects in target marketingPeter J. Danaher · 1996

The Magnitude of Change Effect in Store RemodelingFerraro, Carla R.; Danaher, Tracey S.; Danaher, Peter J.; Sands, Sean J. · Journal of Retailing · 2017

The Complementarity of Frontline Service Employee Creativity and Attention to Detail in Service DeliverySok, Phyra; Sok, Keo Mony; Danaher, Tracey S.; Danaher, Peter J. · Journal of Service Research · 2018

Wearout effects in target marketingPeter J. Danaher · 1996

Forecasting television ratingsPeter J. Danaher; Tracey S. Dagger; Michael S. Smith · 2011

Simulating Media Exposure DistributionsDanaher, Peter J. · Communications in Statistics - Simulation and Computation · 1989

高级媒介计划（澳）约翰·R·罗西特（Jonh R.Rossiter），（新西兰）彼得·J.丹纳尔（Peter J.Danaher）著；胡晓云，郑丽萍译 · 杭州：浙江大学出版社 · 2002

A MARKOV CHAIN MODEL FOR MAGAZINE EXPOSUREPeter J. Danaher · 1990

Measuring Quality PerceptionsChakravarthi Narasimhan and Subrata Sen · Marketing Letters · 1992

Structural models of complementary choicesSteve Berry,Ahmed Khwaja,Vineet Kumar,Andres Musalem… · Marketing Letters · 2014

Back MatterMarketing Letters · 2008

Customer Satisfaction and Price ToleranceEugene W. Anderson · Marketing Letters · 1996

Double Couponing: Pricing and Consumer PerspectivesJames D. Hess and Eitan Gerstner · Marketing Letters · 1993

Measures of Cognitive EffortElizabeth Cooper-Martin · Marketing Letters · 1994

Back MatterMarketing Letters · 1990

Front MatterMarketing Letters · 2001