A Behavioral Simulation of the Agency-Client Relationship
Richard W. Pollay and Robert L. Swinth
- 期刊名称Journal of Marketing Research
- 作者Richard W. Pollay and Robert L. Swinth
- 卷第6卷
- 期第2期
- 印刷ISSN0022-2437
- 文件大小923.83KB
- 发表时间1969-05
- DOI10.2307/3149672
- 页码198-202