Spurious Correlations That Result from "Awareness vs. Usage" Type Regressions
- 期刊名称Journal of Marketing Research
- 作者Donald G. Morrison and Donald J. Gluck
- 卷第7卷
- 期第3期
- 印刷ISSN0022-2437
- 文件大小525.94KB
- 发表时间1970-08
- DOI10.2307/3150299
- 页码381-384
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