Health Service Marketing: A Suggested Model
- 期刊名称Journal of Marketing
- 作者Gerald Zaltman and Ilan Vertinsky
- 卷第35卷
- 期第3期
- 印刷ISSN0022-2429
- 文件大小1976.91KB
- 发表时间1971-07
- DOI10.2307/1249785
- 页码19-27
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