International Management || The Marketing Mode: Pathways to Corporate Growthby Theodore Levitt
- 期刊名称California Management Review
- 作者Review by: Lee E. Preston
- 卷第12卷
- 期第3期
- 印刷ISSN0008-1256
- 电子ISSN2162-8564
- 文件大小224.79KB
- 发表时间1970
- DOI10.2307/41164238
- 页码85-86
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CoverCalifornia Management Review · 2010
Front MatterCalifornia Management Review · 2010
Table of ContentsCalifornia Management Review · 2010
CoverCalifornia Management Review · 2010