A Further Step, Though Sometimes Uncertain, Toward Quantifying Buying Behavior
- 期刊名称Journal of Marketing Research
- 作者Review by: Jagdish N. Sheth
- 卷第9卷
- 期第4期
- 印刷ISSN0022-2437
- 文件大小536.25KB
- 发表时间1972-11
- DOI10.2307/3149324
- 页码472-473
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