Marketing as a Communication System: The Marketing Concept Revisited
- 期刊名称Journal of Marketing
- 作者Stidsen, Bent; Schutte, Thomas F.
- 卷第36卷
- 期第4期
- 印刷ISSN0022-2429
- 电子ISSN1547-7185
- 文件大小811.60KB
- 发表时间1972-10
- DOI10.1177/002224297203600405
- 页码22-27
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