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Increasing sample size compensates for data problems in segmentation studiesDolnicar, Sara; Grün, Bettina; Leisch, Friedrich · Journal of Business Research · 2015
[Management for Professionals] Market Segmentation Analysis (Understanding It, Doing It, and Making It Useful) ||Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich · 2018
[Management for Professionals] Market Segmentation Analysis (Understanding It, Doing It, and Making It Useful) || Market SegmentationDolnicar, Sara; Grün, Bettina; Leisch, Friedrich · 2018
[Management for Professionals] Market Segmentation Analysis (Understanding It, Doing It, and Making It Useful) || Market Segmentation AnalysisDolnicar, Sara; Grün, Bettina; Leisch, Friedrich · 2018
[Management for Professionals] Market Segmentation Analysis (Understanding It, Doing It, and Making It Useful) || Step 3: Collecting DataDolnicar, Sara; Grün, Bettina; Leisch, Friedrich · 2018
[Management for Professionals] Market Segmentation Analysis (Understanding It, Doing It, and Making It Useful) || Step 4: Exploring DataDolnicar, Sara; Grün, Bettina; Leisch, Friedrich · 2018
[Management for Professionals] Market Segmentation Analysis (Understanding It, Doing It, and Making It Useful) || Step 5: Extracting SegmentsDolnicar, Sara; Grün, Bettina; Leisch, Friedrich · 2018
Consumer literacyHimmelweit, Samuel Mohun · International Journal of Market Research · 2014
Assessment of Brand Equity MeasuresHuang, Rong; Sarigöllü, Emine · International Journal of Market Research · 2014
Quantitative and qualitative research: perceptual foundationsBarnham, Chris · International Journal of Market Research · 2016
Crowdfunding: Designing an effective reward structureWei Shi, Savannah · International Journal of Market Research · 2018
Social media and consumer choiceBronner, Fred; de Hoog, Robert · International Journal of Market Research · 2014
Gender Effects in AdvertisingCramphorn, Michael F. · International Journal of Market Research · 2011
EditorialMouncey, Peter · International Journal of Market Research · 2009
Editorial: Engaging Practitioners and AcademicsMouncey, Peter · International Journal of Market Research · 2009