Impact of viewer predispositions on political TV commercials
- 期刊名称Journal of Broadcasting
- 作者Donohue, Thomas R.
- 卷第18卷
- 期第1期
- 印刷ISSN0021-938X
- 文件大小782.94KB
- 发表时间1973-12
- DOI10.1080/08838157309363715
- 页码3-16
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