Terra Incognita to Most Marketing Researchers
Review by: Howard L. Green and Joseph W. Mercurio
- 期刊名称Journal of Marketing Research
- 作者Review by: Howard L. Green and Joseph W. Mercurio
- 卷第11卷
- 期第4期
- 印刷ISSN0022-2437
- 文件大小502.33KB
- 发表时间1974-11
- DOI10.2307/3151302
- 页码470-471