The Advertising/Marketing Marriage
- 期刊名称Journal of Advertising
- 作者John S. Wright and John E. Tully
- 卷第3卷
- 期第2期
- 印刷ISSN0091-3367
- 文件大小1342.76KB
- 发表时间1974
- DOI10.2307/4187918
- 页码28-33
Influence & incorporation: John Forbes Nash and the “Nash Equilibrium”Katherine W. Mccain; Roger A. Mccain · 2010
Book reviewsHerbert G. Kariel; Martin Beckmann; Kenneth Masters; Michael A. Goldberg; Roger Leigh; Arnold G. Holden; Roger McCain; John P. Huttman; Elizabeth D. Huttman; Raymond L. Anderson; Robert O. Reck; W. T. Trulove; Andre Simmons; John M. Bonham; K. Peter Harder · 1972
Fuzzy confidence intervalsRoger A. McCain · 1983
Reflections on the cultivation of tasteRoger A. McCain · 1979
Game theory and cultivation of tasteRoger A. McCain · 1986
Bargaining power and artists' resale dividendsRoger A. McCain · 1994
CRITICAL NOTE ON ILLYRIAN ECONOMICSRoger A. McCain · 1973
A theory of codeterminationRoger A. McCain · 1980
List of reviewersJournal of Cultural Economics · 2013
Front MatterJournal of Cultural Economics · 1978
Front MatterJournal of Cultural Economics · 1993
Front MatterJournal of Cultural Economics · 1995
Front MatterJournal of Cultural Economics · 2008
Nominees, winners, and losersGinsburgh, V.; Weyers, Sheila · Journal of Cultural Economics · 2014
Prices for superstars can flatten outChamparnaud, Luc · Journal of Cultural Economics · 2014
ECONOMIC ASPECTS OF HISTORIC PRESERVATIONRosemary D. Hale · Journal of Cultural Economics · 1978