Is the Medium the Message? A Study of the Effects of Media, Communicator, and Message Characteristics on Attitude Change
Stephen Worchel; Virginia Andreoli; Joe Eason
- 作者Stephen Worchel; Virginia Andreoli; Joe Eason
- 卷第5卷
- 期第2期
- 印刷ISSN0021-9029
- 电子ISSN1559-1816
- 文件大小843.38KB
- 发表时间1975
- DOI10.1111/j.1559-1816.1975.tb01305.x
- 页码157-172