New Product Adoption and Diffusion
- 期刊名称Journal of Consumer Research
- 作者Everett M. Rogers
- 卷第2卷
- 期第4期
- 印刷ISSN0093-5301
- 电子ISSN1537-5277
- 文件大小653.34KB
- 发表时间1976-03
- DOI10.2307/2488658
- 页码290-301
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