The Reincarnation of Barter Trade as a Marketing Tool
- 期刊名称Journal of Marketing
- 作者Jack G. Kaikati
- 卷第40卷
- 期第2期
- 印刷ISSN0022-2429
- 文件大小1599.76KB
- 发表时间1976-04
- DOI10.2307/1251002
- 页码17-24
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