A difference in informational influences: Services vs. goods
- 作者Marc G. Weinberger; Stephen W. Brown
- 卷第5卷
- 期第4期
- 印刷ISSN0092-0703
- 电子ISSN1552-7824
- 文件大小535.00KB
- 发表时间1977
- DOI10.1007/bf02722069
- 页码389-402
同作者推荐
Tactile Stimulation and Consumer ResponseJacob Hornik · Journal of Consumer Research · 1992
Experts' Estimates for Advertising PretestingHornik, Jacob · Current Issues and Research in Advertising · 1981
Diurnal Variation in Consumer ResponseHornik, Jacob · Journal of Consumer Research · 1988
Tactile Stimulation and Consumer ResponseHornik, Jacob · Journal of Consumer Research · 1992
Diurnal Variation in Consumer ResponseJacob Hornik · Journal of Consumer Research · 1988
The joy of painHornik, Jacob; Shaanan Satchi, Rinat; Rachamim, Matti · Internet Research · 2019
Situational Effects on the Consumption of TimeJacob Hornik · Journal of Marketing · 1982
Situational Effects on the Consumption of TimeHornik, Jacob · Journal of Marketing · 1982