Effects of Price and Advertising in Test-Market Experiments
- 期刊名称Journal of Marketing Research
- 作者Eskin, Gerald J.; Baron, Penny H.
- 卷第14卷
- 期第4期
- 印刷ISSN0022-2437
- 文件大小1882.79KB
- 发表时间1977-11
- DOI10.2307/3151190
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