Media Habits of In-Home Buyers
Reynolds, Fred D.; Martin, Warren S.; Martin, Wendy K.
- 期刊名称Journal of Advertising
- 作者Reynolds, Fred D.; Martin, Warren S.; Martin, Wendy K.
- 卷第6卷
- 期第2期
- 印刷ISSN0091-3367
- 电子ISSN1557-7805
- 文件大小879.19KB
- 发表时间1977-06
- DOI10.1080/00913367.1977.10672691
- 页码32-35