Information Acquisition Behavior in Brand Choice Situations
Jacob Jacoby, George J. Szybillo and Jacqueline Busato-Schach
- 期刊名称Journal of Consumer Research
- 作者Jacob Jacoby, George J. Szybillo and Jacqueline Busato-Schach
- 卷第3卷
- 期第4期
- 印刷ISSN0093-5301
- 电子ISSN1537-5277
- 文件大小318.00KB
- 发表时间1977-03
- DOI10.2307/2489606
- 页码209-216