Addendum: Are Supermarket Advertisements Designed to Deceive Consumers?
J. Barry Mason, J. B. Wilkinson and J. B. Wilkerson
- 期刊名称Journal of Advertising
- 作者J. Barry Mason, J. B. Wilkinson and J. B. Wilkerson
- 卷第7卷
- 期第1期
- 印刷ISSN0091-3367
- 文件大小760.81KB
- 发表时间1978
- DOI10.2307/4188162