The Effectiveness of Bank Premiums
- 期刊名称Journal of Marketing
- 作者Robert H. Preston, F. Robert Dwyer and William Rudelius
- 卷第42卷
- 期第3期
- 印刷ISSN0022-2429
- 文件大小1005.56KB
- 发表时间1978-07
- DOI10.2307/1250542
- 页码96-101
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