海量图书期刊资源,随时随地畅享阅读乐趣
Shakespeare in the San Francisco Bay AreaReview by: Laurence H. Jacobs · Shakespeare Quarterly · 1980
Milton's Earthly Paradiseby Joseph E. DuncanReview by: Laurence H. Jacobs · The Journal of English and Germanic Philology · 1973
A Handbook for the Advertising Agency Account Executiveby American Association of Advertising Agencies, IncReview by: Laurence Jacobs · Journal of Marketing · 1971
Modern Retailing Management: Basic Concepts and Practicesby Delbert J. Duncan; Charles F. Phillips; Stanley C. HollanderReview by: Laurence Wile Jacobs · Journal of Marketing · 1972
A Test for ClustersStephen John Arnold · Journal of Marketing Research · 1979
The Development of Brand LoyaltyW. T. Tucker · Journal of Marketing Research · 1964
“I'm here to help”Coyle, James R.; Smith, Ted; Platt, Glenn · Journal of Research in Interactive Marketing · 2012
Preference Minorities and the internetChoi, Jeonghye; Bell, David R · Journal of Marketing Research · 2011
Experimental Analysis of Predecision Information SeekingJohn E. Swan · Journal of Marketing Research · 1969
Valuing CustomersSunil Gupta, Donald R. Lehmann and Jennifer Ames Stuart · Journal of Marketing Research · 2004
Choice Criteria, Decision Behavior, and PersonalityJerome B. Kernan · Journal of Marketing Research · 1968
Stages of Consumer Decision MakingTerrence O'Brien · Journal of Marketing Research · 1971