Impact of Deals and Deal Retraction on Brand Switching
- 期刊名称Journal of Marketing Research
- 作者Dodson, Joe A.; Tybout, Alice M.; Sternthal, Brian
- 卷第15卷
- 期第1期
- 印刷ISSN0022-2437
- 电子ISSN1547-7193
- 文件大小1188.27KB
- 发表时间1978-02
- DOI10.1177/002224377801500109
- 页码72-81
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