Replicating the Effect of Advertised Specials at Regular Price on Food Shopper Price Evaluation
- 期刊名称Journal of Advertising
- 作者Wilkinson, J. B.; Mason, J. Barry; Paksoy, Christie H.
- 卷第8卷
- 期第3期
- 印刷ISSN0091-3367
- 电子ISSN1557-7805
- 文件大小1321.60KB
- 发表时间1979-10
- DOI10.1080/00913367.1979.10673288
- 页码43-48
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