Marketing Researchby David J. Luck; Hugh G. Wales; Donald A. Taylor; Ronald S. Rubin
- 期刊名称Journal of Marketing Research
- 作者Review by: V. Kanti Prasad
- 卷第16卷
- 期第1期
- 印刷ISSN0022-2437
- 文件大小181.12KB
- 发表时间1979-02
- DOI10.2307/3150887
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