Lessons Learned from the Broadcast Cigarette Advertising Ban
- 期刊名称Journal of Marketing
- 作者Sandra J. Teel, Jesse E. Teel and William O. Bearden
- 卷第43卷
- 期第1期
- 印刷ISSN0022-2429
- 文件大小1061.96KB
- 发表时间1979-04
- DOI10.2307/1250757
- 页码45-50
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