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The Effects of Advertisement Structure, Message Sidedness, and Performance Test Results on Print Advertisement Informativeness

The Effects of Advertisement Structure, Message Sidedness, and Performance Test Results on Print Advertisement Informativeness

Earl, Ronald L.; Pride, William M.

期刊名称Journal of Advertising
作者Earl, Ronald L.; Pride, William M.
卷第9卷
期第3期
印刷ISSN0091-3367
电子ISSN1557-7805
文件大小1443.24KB
发表时间1980-10
DOI10.1080/00913367.1980.10673329
页码36-46

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