Determinants of Pricing of Advertising in Weeklies
- 期刊名称Journalism & Mass Communication Quarterly
- 作者Blankenburg, W. B.
- 卷第57卷
- 期第4期
- 印刷ISSN1077-6990
- 电子ISSN2161-430X
- 文件大小264.91KB
- 发表时间1980-12-01
- DOI10.1177/107769908005700420
- 页码663-666
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