The Effects of Advertisement Structure, Message Sidedness, and Performance Test Results on Print Advertisement Informativeness
- 期刊名称Journal of Advertising
- 作者Ronald L. Earl and William M. Pride
- 卷第9卷
- 期第3期
- 印刷ISSN0091-3367
- 文件大小1656.76KB
- 发表时间1980
- DOI10.2307/4188319
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