Correlates of Consumer Susceptibility to Coupons in New Grocery Product Introductions
- 期刊名称Journal of Advertising
- 作者Jesse E. Teel, Robert H. Williams and William O. Bearden
- 卷第9卷
- 期第3期
- 印刷ISSN0091-3367
- 文件大小948.48KB
- 发表时间1980
- DOI10.2307/4188318
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