Puffery and Magazine AD Readership
- 期刊名称Journal of Marketing
- 作者Bergh, Bruce G. Vanden; Reid, Leonard N.
- 卷第44卷
- 期第2期
- 印刷ISSN0022-2429
- 电子ISSN1547-7185
- 文件大小586.25KB
- 发表时间1980-03
- DOI10.1177/002224298004400209
- 页码78-81
12th Conference on Historical Analysis & Research in Marketing (CHARM) Abstracts: "The Future of Marketing's Past"Journal of Macromarketing · 2005
Tenth Conference on Historical Analysis and Research in Marketing (CHARM) Abstracts: Milestones in Marketing HistoryBrian Jones, D. G.; Gartrell, E.; Witkowski, T. · Journal of Macromarketing · 2001
International abstracts of research in marketingAdamantios Diamantopoulos · 2004
International abstracts of research in marketingAdamantios Diamantopoulos · 2005
International abstracts of research in marketing2006
International abstracts of research in marketing2007
International abstracts of research in marketing2001
International abstracts of research in marketing2002
Product lifecycle management in pharmaceuticalsPrajapati, V.; Dureja, H. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2012
Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996
Global medical marketingSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2014
Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996
Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997
Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999
Heralds of changeSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013
Time marches onSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013