Strategic Planning for Higher Education
- 期刊名称The Journal of Higher Education
- 作者Philip Kotler and Patrick E. Murphy
- 卷第52卷
- 期第5期
- 印刷ISSN0022-1546
- 电子ISSN1538-4640
- 文件大小1289.74KB
- 发表时间1981-0910
- DOI10.2307/1981836
- 页码470-489
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