Comment on "An Experimental Investigation of Comparative Advertising: Impact of Message Appeal, Information Load, and Utility of Product Class"
- 期刊名称Journal of Marketing Research
- 作者Mark B. Traylor
- 卷第18卷
- 期第2期
- 印刷ISSN0022-2437
- 文件大小205.53KB
- 发表时间1981-05
- DOI10.2307/3150961
- 页码254-255
[untitled]Review by: Victor M. Uribe-Uran · The Americas · 2001
[untitled]Review by: Victor M. Uribe-Uran · The Americas · 2002
[untitled]Review by: Victor M. Uribe-Uran · The Americas · 2001
[untitled]Review by: Victor M. Uribe-Uran · The Americas · 2004
[untitled]Review by: Victor M. Uribe-Uran · The Americas · 2003
[untitled]Review by: Victor M. Uribe-Uran · The Americas · 2003
[untitled]Review by: Victor M. Uribe-Uran · The Americas · 2002
Special Issue on Material Culture || [untitled]Review by: Victor M. Uribe-Uran · The Americas · 2004
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