The Information Overload Controversy: An Alternative Viewpoint
Naresh K. Malhotra, Arun K. Jain and Stephen W. Lagakos
- 期刊名称Journal of Marketing
- 作者Naresh K. Malhotra, Arun K. Jain and Stephen W. Lagakos
- 卷第46卷
- 期第2期
- 印刷ISSN0022-2429
- 文件大小2086.72KB
- 发表时间1982
- DOI10.2307/3203338
- 页码27-37